by Andrew Chalk
In case you have not tried the Frida Kahlo wines, look to them for great value.
Appearance: Opaque ruby;
Nose: Cedar, blackberry, black pepper, rose petals;
Palate: Blackberry fruit, stout tannic backbone, hints of oak, earthy finish;
M.S. WALKER BRANDS NAMED NATIONAL IMPORTER
FOR SELECT BRANDS FROM THE SANTA RITA ESTATES PORTFOLIO
New Partnership Will Expand Distribution of Cigar Box and Frida Kahlo Throughout the United States
BOSTON, MA – January 5, 2022 – M.S. Walker Brands has today announced that it has been named the new U.S. importer for the Cigar Box and Frida Kahlo wine brands, part of the Santa Rita Estates portfolio. This new national partnership builds upon a longstanding relationship between Cigar Box and M.S. Walker’s wholesale distribution operation, which has been selling the brand throughout the Northeast since it launched in 2011.
"With shared values, a family mentality and passion for quality wines, M.S. Walker Brands is the ideal partner for us to grow the Cigar Box and Frida Kahlo brands in the United States," said Andrés Lavados, CEO of Viña Santa Rita. "They have proven to be a worthy partner over the last decade, and we look forward to a future of shared success for both companies with these brands."
Cigar Box, which is Santa Rita’s flagship brand in the United States, is an award-winning lineup of estate wines from Chile and Argentina that offer immense value. Each of the wines in the portfolio – Malbec, Cabernet Sauvignon, and Pinot Noir – are currently available nationwide for a suggested retail price of $12.99.
Santa Rita Estates is an official partner with Frida Kahlo through Frida Kahlo Corporation since 2018. The legendary female Mexican artist of the same name inspires the Frida Kahlo range and celebrates her iconic existence and extraordinary artwork that has left behind a legacy that transcends and overcomes barriers of culture. This line of wines builds upon this legacy by honoring her passion, elegance, and creative prowess. Frida Kahlo Red Blend and Cabernet Sauvignon are available for a suggested retail price of $16.99.
M.S. Walker Brands will now also be the importer for Battle Axe, which is a 100% Argentinian Malbec sourced from a single vineyard estate with vines that are over 80 years old. Like the rest of the Santa Rita Estates portfolio, this wine over delivers for a suggested retail price of $19.99.
“We are thrilled to grow our longstanding relationship with the team at Santa Rita Estates with this new national partnership,” says Gary Shaw, Executive VP of M.S. Walker. “Each of these brands offers tremendous quality and value, and we look forward to expanding their awareness with the trade and consumers, alike.”
Cigar Box and Frida Kahlo are currently available in 45 markets throughout the U.S. For more information on Cigar Box Wines, please visit www.cigarboxwines.com or follow the brand on Instagram and Facebook.
About M.S. Walker Brands
Founded in 1933 in Boston, Massachusetts, M.S. Walker Brands acts as an Importer of nationally marketed spirit and wine brands curated from around the world, in addition to producing its own internationally marketed spirits brands in Boston, MA.
About Santa Rita
For more than 135 years, Santa Rita has worked ceaselessly to craft fine wines, earning it vast experience that shines through in the quality of its products - quality that has been upheld over the decades, and will carry on delighting wine lovers in every corner of the world.