The Mindful Sip: Full Flavor Wine for Your Dry-ish January

FROM THE WIRES...

As mindful drinking continues to shape how we reach for a glass of wine, many consumers are embracing a dry-ish January– a more balanced approach that favors moderation without giving up the pleasure of a beautifully made wine. Brancott Estate Flight Song wines (SRP $14) has launched a Sauvignon Blanc and Pinot Grigio at 9%ABV, created precisely for this moment.

From the pioneers who introduced Marlborough’s first Sauvignon Blanc to the world from New Zealand, Brancott Estate has long stood for innovation, craftsmanship, and a deep respect for place. Flight Song continues this legacy with a contemporary approach. These wines are crafted to be 20% lower in alcohol (9% ABV) and lower in calories (92 calories per five ounce serving), yet they retain the distinct character, structure, and varietal integrity Brancott Estate is known for, without removing alcohol. Here’s how Flight Song does it:

Vineyard-Driven QualityDecades of site knowledge in Marlborough allow Brancott’s winemaking team to grow fruit with vibrant aromatics and balanced acidity—essential elements for naturally crafting lower-alcohol wines that still feel layered, expressive, and complete.

Naturally Lower Alcohol, Thoughtfully MadeFlight Song achieves its lighter profile through careful canopy management, earlier harvest decisions, and an intentional winemaking approach—never through artificial shortcuts or alcohol removal. The result is wine that feels authentic, polished, and true to its origins.

Signature Brancott FreshnessThe wines deliver the hallmarks Brancott is known for: lifted citrus and tropical notes in the Sauvignon Blanc, and bright fruit with the Pinot Grigio. Crisp, refreshing, and satisfying, they offer full flavor with a lighter touch.

An Ideal Companion for “Dry-ish January”Dial back without opting out—Flight Song offers a glass that still feels celebratory, flavorful, while aligned with wellness-minded goals for the new year.

Sample.