Raise Your Steins: Paulaner’s Authentic Oktoberfest Biers Bring Munich to You

FROM THE WIRES...

Oktoberfest season kicks off September 20th and the best way to celebrate on this side of the Atlantic is with Paulaner USA, bringing the world’s most iconic Munich beers straight to your glass. 

As one of only six breweries permitted to serve at Munich’s legendary Oktoberfest, Paulaner embodies centuries of Bavarian brewing tradition while delivering it fresh to U.S. fans. Every beer is made in accordance with the Reinheitsgebot (German Beer Purity Law), using only hops, malt, yeast, and water, ensuring the same purity, quality, and flavor enjoyed at the festival itself.

This Oktoberfest season, Paulaner USA proudly offers two authentic seasonal brews: Paulaner Oktoberfest Bier, the official beer of the Paulaner tent in Munich, with its deep golden color, harmonious malt-hop balance, and bold 6% ABV - and Paulaner Oktoberfest Märzen, a rich, amber classic with notes of dark toffee and a smooth, full-bodied finish.

PAULANER OKTOBERFEST BIER

This golden Oktoberfest lager is Germany’s #1 Oktoberfest bier. It is also the only bier served in Paulaner Oktoberfest tents today and the favorite bier at the Munich Oktoberfest. Brewed once a year, and only available while supplies last, Oktoberfest Bier is the pinnacle of German brewing: deep golden color, full-bodied and wonderfully mellow, with a balanced harmonious taste and the pleasant fragrance of hops. At 6% ABV, it is stronger and bolder than the usual lager.

PAULANER OKTOBERFEST MÄRZEN

This amber bier style was developed more than 200 years ago to celebrate the original Munich Oktoberfest. The Märzen name originates from “March bier” because it was historically brewed in March, to be available for its peak avor by the Oktoberfest celebration. Today, this style is available year-round in the U.S., due to popular demand.  This full-bodied bier with its rich malt flavor and dark toffee notes, has an underlying fruitiness and masterful hop balance. It will instantly turn your home into an Oktoberfest celebration.