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Texas-based CANTEEN Spirits Launches New Margarita-Style Hard Seltzer


Texas-based CANTEEN Spirits, announced today the launch of its first hard seltzer line — a Mexican-inspired, margarita-style hard seltzer now available throughout Texas. The new product is a sharp departure from the company's spirit-based RTD portfolio and will be available across the US later this spring.

I've included a press release with full details below my signature and broken out release highlights, high-res images and interview opportunities for your convenience.

Release Highlights

  • “After carefully examining the current RTD market, we saw the popularity of hard seltzers declining, with one exception,” said CANTEEN’s co-founder and CEO, Brandon Cason. “Mexican-inspired cocktails like margaritas and agua frescas are still growing, and doing so at a rapid pace. Expanding from spirit-based RTDs into the hard seltzer realm was a natural evolution for CANTEEN.”

  • Dubbed the Cantina Margarita, the new seltzer is available in three flavors — original, strawberry, and mango, all made in Austin, Texas. Each 12-oz can contains only 110 calories, 1 gram of sugar, and 1 gram net carbs and is brewed at 6% alc/vol, higher than big brand hard seltzers. Three-flavor 12-packs have an average retail price of $17.

  • It is available in hundreds of retailers throughout the state including 166 H-E-B stores, 34 Buccee’s stores, 180 Randalls stores, 180 Kroger stores, Tom Thumb and Albertsons, as well as a network of independent retailers.

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