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A Concert Collaboration Sure to Be Legendary

For high-res images and cocktail recipes please click here

SCOTTSDALE, Ariz. (August 24, 2022) – Arizona-based Tequila Corrido recently expanded into Las Vegas growing the company’s footprint into 38 states nationwide and becomes the official tequila partner for Life Is Beautiful in Downtown Las Vegas.

The festival is a perfect venue for celebrating the spirit of a tequila with music at its heart: named for Mexican folk ballads, each bottle tied with a leather-bound guitar pick!

For the Life Is Beautiful festivalgoer who discovers Tequila Corrido for the first time, it will be love at first sip this September. The luxurious flavors of Tequila Corrido Blanco, Tequila Corrido Reposado, and Tequila Corrido Anejo will hit all the right notes to complement the music, food, art, and community that make the weekend so… beautiful.

Tequila Corrido is an ultra-premium, additive-free, award-winning brand shaking up the market: recognized at the 2021 San Francisco World Spirits Competition with three medals (two Gold, one Silver,) and named a “2021 Brand of Promise” by Tequila Aficionado.

Three signature cocktails featuring Tequila Corrido will be served at a dedicated bar near the Life Is Beautiful Downtown Stage, and across festival grounds. (Full list of cocktails and recipes click here.)

“We are thrilled to be the exclusive tequila partner for Life is Beautiful, this is an ideal pairing,” says Brian Raab, Tequila Corrido’s CEO/Owner.

For Tequila Corrido’s COO/Owner Tony Boyle, that perfect pairing feels like fate. “I attended the inaugural year of Life Is Beautiful in 2013, and it was incredible. What we do at our company, from the conscious decisions to source all products in Mexico to using recycled glass, feels aligned with the purpose of Life Is Beautiful, it feels right.”

Followers of Tequila Corrido will have a chance to win their own pair of VIP tickets to the Life is Beautiful festival. Find details at and follow us our social media @TequilaCorrido on Instagram.

Tequila Corrido is currently available in 38 states, and in more than 50 restaurants and retailers in Las Vegas, so when the festival ends, the spirit doesn’t have to. Life is Beautiful, and So Are You! Salud!

About Tequila Corrido

With every harvest, Tequila Corrido pays homage to the tequila-making traditions and stories behind its evolution. In every bottle, Tequila Corrido captures the attention to detail, commitment to excellence, and pursuit of enjoyment in all aspects of life. The spirit is barrel-aged in its Guadalajara distillery and available in three expressions, Tequila Corrido Blanco, Tequila Corrido Reposado, and Tequila Corrido Añejo. Headquartered in Arizona, Tequila Corrido is available in Arizona, Nevada and Tennessee. For more information about Tequila Corrido, visit or like on Instagram @TequilaCorrido.

About Life is Beautiful

Life is Beautiful was born in 2013 as part of the major transformation of Downtown Las Vegas as a cultural hub and has since contributed over $350M of economic impact and cultural capital to the area. During the three-day festival, premier musical acts, experiential artists, comedians, thinkers and culinary talent flow into the urban streets of DTLV, in addition to the festival's 170,000 attendees. What started as an event has become something more: a symbol of connection, joy and creativity. Life is Beautiful continues to be driven by its core mission to create a holistic experience which aids in positive community transformation and individual empowerment by collectivizing and inspiring through shared experiences driven by art and culture.



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