PREPARE FOR BIG HAIR -- IT’S BACK TO 1985 WITH NEW BELGIUM’S GREAT NEW IPA
by Andrew Chalk
Voodoo Ranger is a new IPA from New Belgium Brewing Company. Armed with an iconic DeLorean the action unfolds in Chicago. Here’s the news….
(Fort Collins, CO- July 8th, 2020)– New Belgium Brewing’s Voodoo Ranger IPA will take over the streets of Chicago on July 15th, 2020 to deliver the brand’s newest rotating IPA release, 1985 IPA. In true Voodoo Ranger fashion, deliveries won’t be made in just any standard vehicle. The brand is taking it to the next level and transcending time, 35 years back in time, to be exact. Chicago beer fans will have the chance to order 1985 IPA through Minibar Delivery and have their beer delivered to them in a gigawatt time machine. Righteous!
The delivery approach is consistent with the bold and sometimes outlandish content featured on the @voodooranger Instagram handle that has become a fan favorite of beer drinkers everywhere. Voodoo Ranger debuted in 2017 and the brand has since catapulted in popularity. 1985 IPA is the newest rotating release and is bursting with juicy mango flavor, just in time for summer. This bright, fruit-forward IPA showcases a refreshing flavor and slightly lower ABV for bodacious drinkability. The Voodoo Ranger family of IPAs is one of the fastest selling brands in craft beer and represents 4 of the 17 top selling IPAs in the country. While the larger craft category continues to grow at a rate of 1.8%, the Voodoo Ranger franchise is growing at an astounding 54%.
“More people are utilizing beer delivery services than ever before,” said Dave Knospe, Brand Manager for Voodoo Ranger. “So, we thought, how can we bring a bit of fun to that experience? We're excited to unveil 1985 IPA in such a nostalgic way. What's better than beer delivery? Beer that’s delivered in a time machine!”
For a chance to participate in this one-day-only event, beer and ‘80s fans alike can sign up now with Minibar Delivery and schedule an order for 1985 IPA for delivery between the hours of 2-7pm on July 15th, 2020, or they can order on-demand delivery between of 2-7pm on July 15th, 2020. A selection of lucky fans will receive their delivery via a gigawatt time machine. Bust out those neon sunglasses and buckle up Chicago!
Voodoo Ranger 1985 IPA was brewed and canned with the following characteristics:
Alcohol 6.7% ABV
Style: Hazy, Juicy India Pale Ale
Hops: Citra, Simcoe and Cascade
Malt: Pale Malt, Oats and Wheat
Visual: Medium-Heavy Sheen
Flavor and aroma: Aromas of Mango, Pineapple, Guava. A slightly sweet juicy mango flavor fades to moderate bitterness that lightly lingers.
Availability: 1985 IPA is now available in 12 oz cans all Summer long
Suggested Retail Price: $10.99 for a 6-pack
For more information on Voodoo Ranger 1985 IPA, visit here. To find the nearest Voodoo Ranger 1985 IPA or any of New Belgium’s other offerings, visit the beer finder or download New Belgium’s Beer Mode app.