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Picadas, The First Mexican Hard Agua Fresca



FROM THE WIRES...

Picadas, the first Mexican hard agua fresca, and kick back on warm nights with Après Hours, the first canned espresso martini. These two brands are the perfect pairing for any summer activity, with ready-to-drink packaging and refreshing flavors.

  • Picadas –– $11.42 / 6-pack –– The first Mexican hard agua fresca

    • Picadas is a ready-to-drink, hard Mexican agua fresca that captures the bold, authentic tastes of Mexico with its three flavors: mango, lemonada, and guava. Each 12-ounce can is made with real fruit juice and alcohol from cane sugar, contains 130 calories or less, and has a 4.5% ABV. A packet of chili lime salt accompanies every six-pack of Picadas to enjoy on the rim in classic, Mexican style.


  • Après Hours –– $55 / 12-pack –– Woman-owned canned espresso martini that gives back to female entrepreneurs

    • Born from their obsession with espresso martinis, founders Alexis Smith and Nicole Craven crafted a pick-me-up canned espresso martini perfect for brunch, picnics, or any after-hour activity. Made with agave wine and Colombian caffeine, Après Hours is available in three flavors: classic, vanilla, and salted caramel. Each 12-ounce can is gluten and dairy free, has a 10% ABV, and is equivalent to two traditional espresso martinis.

Après Hours is available in three flavors: classic, salted caramel, and vanilla. (credit: Après Hours) | Made from a family recipe, Picadas founder, Hugo Martinez, ensures that every batch of Picadas embodies the authentic flavors of Mexico. ABOUT PICADAS Picadas is a ready-to-drink, hard Mexican agua fresca made with real fruit and alcohol from cane sugar. The name Picadas comes from “aguas con piquete,” the slang term for a hard agua fresca. Aguas con piquete = aguas picadas = hard agua fresca Produced in Mexico and fermented in small batches, each 12-ounce can contains 120 calories or less and a 4.5% ABV. A packet of chili lime salt accompanies every can of Picadas to enjoy on the rim in classic, Mexican style. Picadas aims to showcase the vibrancy of Mexico with three distinctive flavors:

  • Mango – Crafted with yellow mango, this sweet flavor pairs well with strawberries, almonds, ceviche, and vodka.

  • Limonada – This zesty, sour-sweet flavor is made with key limes, and pairs well with coconut, mint, fish, and tequila.

  • Guava –This tropical flavor is crafted with Mexican guavas for a floral finish that pairs well with apples, cashews, cheese, and mezcal.

Founded by Stanford Business School graduate Hugo Martinez, Picadas is the culmination of his quest for a seltzer that faithfully recreates the taste he grew up with in Mexico. Martinez is a serial entrepreneur who’s founded multiple companies, including Acapella, one of Latin America’s most successful direct-to-consumer apparel brands. To create Picadas, he partnered with Redbud Brands, a venture company and investment fund dedicated to supporting passionate entrepreneurs and fueling the development of disruptive consumer brands. Picadas are available in 200 HEBs throughout Texas for $11.99 per six-pack. To learn more about Picadas, visit drinkpicadas.com. Follow Picadas on Instagram @drinkpicadas and Facebook at /drinkpicadas. For press inquiries, contact picadas@giantnoise.com. ABOUT APRÈS HOURS Après Hours is a women-owned canned cocktail and lifestyle brand born from longtime friends Nicole Craven and Alexis Smith’s obsession with espresso martinis. When they realized there was a lack of the classic cocktail in the male-dominated ready-to-drink beverage industry, they decided to develop their own twist on the drink. Smith and Craven developed a sophisticated yet convenient canned espresso martini cocktail that combines daytime fuel with a wind-down buzz —perfect for any after-hour activity. Après Hours is available in three dairy and gluten-free flavors: classic, salted caramel, and vanilla. The founders recently launched a grant program to support other female entrepreneurs so they have the resources to shake the business world up. Après Hours and its social club seek to create a culture that empowers change, encourages women to break boundaries, and levels the male-dominated playing field to change the dynamics of drinking. To learn more about Après Hours, visit drinkapreshours.com or follow Après Hours on Instagram at @drinkapreshours.



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