top of page
  • andychalk

New Version of Wine Selection Program Allows Users to Select Wine From Black-Owned Wineries

From the wires….


Sippd has launched a new feature allowing users to browse a compilation of Black-owned wineries and select the best wines for their palate with Sippd’s Taste Match technology.

Providing users with personalized wine recommendations that align with their taste and budget preferences while online, Sippd is making it easy for consumers around the nation to support Black-owned businesses while discovering wines on supported wine retailers' sites that align with their palate and social values.

The design of the new Sippd Home screen is part of the company’s initiative to support a more equitable future in the wine industry.

Less than one percent of wineries are Black-owned or have Black winemakers. Sippd’s initiative highlights Black-owned wineries on its platform to elevate visibility for these brands while providing users with an individualized, hyper-personalized shopping experience. Users can see which Black-owned wineries they can shop and support with Sippd by installing the free desktop extension here.

Starting with Black-owned wineries, the Home screen content will feature ways to support social causes important to the company and its users, such as sustainability, health, minority-owned brands, and small businesses. Future curations will be released and added to the Sippd Home page so consumers can shop and support causes that they are passionate about.

Along with the addition of the Black-owned wineries curation, Sippd has also launched seasonal curation decks, aimed toward further simplifying your wine purchase decision. The “I Just Love the Seasons: Autumn Edition” fall deck features themes like “Tailgate Wines” to find a bottle or can perfect for football season and “Spice, Spice Baby” to browse wines with tasting notes of cinnamon, anise and vanilla, ultimately making it even easier to find the right wine for the right occasion.

Discover your next favorite bottle of wine for the fall season from a Black-owned wine brand with Sippd, your personal sommelier. Install on your desktop for free here.

About Sippd

Sippd empowers people to focus on enjoying their wine, not ordering it. Find the perfect wines for your taste, everywhere, every time. Combining artificial intelligence and wine, Sippd helps wine lovers find and order wines that match their tastes. With our AI-powered Taste Match capabilities, we’re able to provide you with personalized wine recommendations that continually evolves with your tastes, so you can effortlessly order the perfect bottle every time. Stop wasting your money on bottles you don’t like and instead, simplify and transform your online wine experience with Sippd, the AI-powered personal sommelier that knows your palate. The free Sippd extension is available for install

bottom of page