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JAJA TEQUILA FOR NATIONAL TEQUILA DAY JULY 24th


by Andrew Chalk


With National Tequila Day this weekend on Sun, Jul 24th, JAJA Tequila is offering cocktail options utilizing all three of its delicious expressions. JAJA Tequila, one of the fastest-growing tequila brands in the US, was founded in 2018 by three childhood friends from Brooklyn. The brand has seen triple-digit growth year-over-year, outpacing the premium tequila category – even catching the attention of tequila magnate Juan Domingo Beckmann (Becle Chairman/Proximo Spirits Owner).

Please see below for tasting notes and easy-to-make cocktail recipes.


  • JAJA Blanco ($37 USD) - made with 100% Blue Agave, JAJA Blanco offers a smooth taste that is unmatched in its category, with distinct flavors of black pepper, citrus fruit and herbs. ABV 40% - 80 proof

  • JAJA Reposado ($42 USD) - aged for six months in fine American Oak barrels, the resulting Reposado offers among the smoothest finishes in the category, with alluring notes of vanilla, caramel and oak. ABV 40% - 80 proof

  • JAJA Añejo ($47 USD) - aged for two years in American Whiskey casks, JAJA Añejo’s full-bodied flavor profile has notes of vanilla, honey, almond and oak. Whether mixed in a cocktail or enjoyed by itself, as one might a fine whiskey, JAJA Añejo offers a smoothness and depth of flavor that is unmatched in its category. ABV 40% - 80 proof

JAJA Watermelon Lime Mashup Margarita



  • 1 ½ oz. JAJA Blanco

  • 2 oz. limeade

  • Watermelon spiked seltzer, to top

Directions: Combine all ingredients in a highball glass with ice and a salt rim. Garnish with a watermelon wedge.


JAJA Pineapple Mule



  • 2 oz. JAJA Reposado

  • 1 ½ oz. pineapple juice

  • Ginger ale, to top

Directions: Combine all ingredients in a highball glass with ice. Garnish with a pineapple wedge.

JAJA Hibiscus High Margarita



  • 2 oz. JAJA Añejo

  • 2 oz. hibiscus iced tea

  • Sparkling water

  • Blood orange (for garnish)

Directions: Combine all ingredients in a highball glass over ice. Garnish with a blood orange wheel.

Sample.


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