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  • andychalk

JAJA, New Tequila Released


JAJA Tequila, one of the fastest growing tequila brands in the United States. JAJA has seen triple-digit growth over the past two years, outpacing the premium tequila category! 

JAJA Tequila was founded in 2018 by brothers Maurice & Elliot Tebele (FuckJerry) and their childhood friend Martin Hoffstein with the mission of creating a fun, vibrant and approachable lifestyle tequila. Soon after, GRAMMY-winning duo Alex Pall and Drew Taggart of The Chainsmokers, who built their brand on the same principles as JAJA, became co-owners of the company. 

With three expressions - Blanco, Reposado and Añejo - JAJA is superior in taste, made with 100% Blue Agave and no additives, but also accessibly-priced between $30 - $45 per 750ml bottle. Recently, JAJA entered into a new global distribution agreement with Proximo Spirits, moving all production to one of the award-winning distilleries of Proximo’s affiliates in Jalisco, Mexico.

Whether utilizing humor and memes in their eye-catching brand campaigns or creating unique fan experiences, JAJA is appealing to consumers who don’t take themselves too seriously but do have a sense of civic responsibility. Each bottle of JAJA is made from 90% recycled glass and zero plastic, and pulp from the agave is composted and returned to the fields as fertilizer. In addition, JAJA has highlighted and supported different organizations such as Tequila Interchange Project, as well as a give-back program designed to help local Mexican community partnerships. 

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