FitVine Free for an Endless Summer

FROM THE WIRES...

Summer is too short, but your enjoyment doesn't have to be. The secret to an 'Endless Summer' isn't the calendar; its sustained energy and vitality. Whether relaxing by the pool or headed out to a beach volleyball game, your vibrant summer season remains boundless with FitVine Free (SRP $14.99)—the functional, non-alcoholic alternative crafted to fuel your mindful lifestyle from the first light of day through the evening celebration.

FitVine Free is the key to maintaining a bright summer feeling, without the tradeoff. It’s not about removing alcohol; it's more about adding what you need for sustained activity. Winemaker Steven DeCosta, a self-professed fitness fanatic, starts with high-quality California verjus—early-harvest grape juice—and layers in fruit with a powerful boost of natural electrolytes like potassium and magnesium. The result is a functional drink offering the celebratory experience of wine while providing genuine hydration and refreshment. With no added sugar and a maximum of 35 calories per serving, FitVine Free ensures you stay active, energized, and ready for whatever the next moment brings, making your summer truly boundless.

To fuel the continuous celebration of summer, FitVine Free offers three distinct, crisp styles perfect for endless action, from post-paddle picnics to evening gatherings. The Sparkling Rosé is a crisp, perfectly pink sip with bright notes of raspberry, strawberry, and citrus blossom. The Sparkling White is bubbly, bright, and tastes of ripe apple, peach, and white tea—pure, perpetual sunshine in a glass. For those looking for extra stamina, the Power Red includes a subtle infusion of adaptogens like ginseng and passionflower, traditionally known for promoting balance and resilience, helping you transition seamlessly to the next summer adventure.

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