BACARDI Launches New Coconut Cream Liqueur: Coquito

by Andrew Chalk

Coconut and rum are just made to go together. Thus, I predict that BACARDÍ Coquito will be a big seasonal success for BACARDI.

As they say...."

Just in time for the holidays - BACARDÍ Rum is thrilled to bring the magic of the famed Puerto Rican holiday libation to the masses with a limited edition BACARDÍ Coquito!

Its certainly no secret – no Caribbean holiday celebration is complete without a few bottles of coquito, and no coquito recipe is complete without a bottle of BACARDÍ Rum. It was only natural that the most awarded rum brand create a ready-to-drink coquito that allows you to indulge without doing all the work – simply pop open a bottle, pour over ice, and serve.

BACARDÍ may have the rum, but generations of abuelas have surely made coquito what it is today. Following the traditional recipe closely, BACARDÍ Coquito combines their signature Puerto Rican rum with toasted spices, coconut cream, vanilla, and cinnamon to create a creamy, festive libation that tastes like eggnog on a tropical vacation, but without the time spent in the kitchen.

BACARDÍ Coquito made its debut in select grocery and liquor stores in November for a suggested retail price of $17.99"