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Artists: Design a Wine Label for a World Famous Winery -- Set Your Career for Life

by Andrew Chalk


Artists, make Frank Gehry look like a piece of twisted titanium! Design a label for French winery Georges Duboeuf and see your work on over one milion wine bottles and in almost every wine store in the country. The artist label competition is in its fifth year and gets more entrants each year. I know, I tried to get my abstract expressionist COVID virus label accepted but they didn't think it would be the best thing for sales.


In case you are wondering whether you want to be the artistic face of George Duboeuf wines consider that he has done more than anyone else to put Beaujolais wine on the map. Last year he paid his 300 growers after the onset of US tariffs on French wine, eating the loss.


Full details in the press release below.

2020 Winner "Russett Vines" by Maeve Croghan of Virginia

For Immediate Release....

Georges Duboeuf Seeks New Artwork For Over One Million Bottles of Beaujolais Nouveau

The 5th Annual Artist Label Competition Starts Today


NAPA, CA (March 1, 2021)—The fifth iteration of the annual Georges Duboeuf Artist Label Competition is now open for submissions at www.NouveauLabelContest.com. Artists from all over the country are invited to submit original works for a chance to be featured on over one million bottles of the 2021 Georges Duboeuf Beaujolais Nouveau wines. In addition, the winner and runner-up will receive grants totaling nearly $5,000. Submissions will be accepted on the website until March 31st 2021, and public voting to help choose the winning artwork will begin on or around April 15th.


“Beaujolais Nouveau Day is one of the greatest traditions in the world of wine, evoking feelings of community and revelry across the globe every November,” commented Dennis Kreps, co-owner of Quintessential Wines, the exclusive importer of Les Vins Georges Duboeuf in the US. “When we review the incredible submissions we receive each year, we are seeking a piece that visually depicts this sense of heritage and celebration synonymous with the Duboeuf name.”


Les Vins Georges Duboeuf, located in the heart of the Beaujolais region of France, is a family owned and operated winery with a rich history of collaborating with artists to create their iconic labels. The 2020 Artist Label winner Maeve Croghan is a Virginia native who currently resides in Mendocino, CA. Her work, Russet Vines, demonstrates a sense of timelessness, connection to nature, and respect for the vines that give birth to the annual harvest. Vibrant hues of gold, orange and reds are used to “relay a feeling of warmth and happiness, bringing attention to the beauty and splendor of the vines,” Croghan describes.


“Each year the competition brings in hundreds of aspiring artists and new submissions vying for the chance to become the next Georges Duboeuf label, “continued Kreps. “In 2020, we broke the record with over 1,000 submissions and we are expecting to exceed that number this year, as the contest reaches its fifth anniversary.”


The Georges Duboeuf Artist Label Competition was conceived to support the creativity of emerging artists all over the U.S. The complete list of rules and regulations are on the competition’s website: www.NouveauLabelContest.com. Legal residents of the U.S. over the age of 21 are encouraged to submit their original designs for consideration. Making a submission indicates that the artist has agreed to all the terms of the competition. Once the submission period ends on March 31st, a panel of art experts will select no more than 15 finalists, who will participate in the two-week public voting period to commence on or about April 15th. A vote is cast by “liking” an artist’s work on the Duboeuf U.S. Instagram and Facebook accounts or by commenting on a favorite piece on the website.


For further information on the 2021 Georges Duboeuf Beaujolais Nouveau Artist Label

Competition, please contact Quintessential via www.quintessentialwines.com, nouveaulabelcontest@gmail.com or call 707-226-8300.

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About Me

Andrew Chalk is a Dallas-based author who writes about wine, spirits, beer, food, restaurants, wineries and destinations all over the world.

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