A FINNISH STAPLE, LONG DRINK, COMES TO CANS

by Andrew Chalk

In Finland, in a bar, you are just as likely to order a long drink (lonkero) as a beer. It is a combination of gin and grapefruit soda (sometimes other flavors are used) that produces a refreshing fruit drink with a kick.

Now Long Drink is available in the U.S. The combination is so inviting that this category could catch on.

Sample