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1800 Tequila Launches Inaugural 1800 Milenio Artists Series In Collaboration with Surrealist Artist Pedro Friedeberg


In celebration of World Art Day (April 15), 1800® Tequila, the world’s most awarded tequila brand1, is bringing its most premium, Mexican-originated, artist collaboration program – 1800 Milenio Artists Series to the U.S. for the very first time. For the inaugural edition in this series, 1800 Tequila is launching a limited-edition bespoke bottle of its most premium expression, 1800 Milenio designed by acclaimed surrealist artist, Pedro Friedeberg.


The 1800 Milenio Artists Series is a testament to the brand’s continued support of its heritage and Mexican-rooted artistry that has shaped the culture to what it is today. Originating in Mexico in 2017, 1800 Tequila has partnered with renowned artists, deeply connected to the core of Mexican culture, including: Pedro Friedberg, Fernando Garcia Correa, Eduardo Terrazas, Carlos Amorales, Inaki Bonillas, and Dario Escobar. With its six iterations to-date, 1800 Tequila has had the honor of providing an alternative canvas and audience to these trailblazers through creating collaborative and bespoke 1800 Milenio bottles designs that have now become collectible pieces of history.


As the inaugural artist for when the series first launched in Mexico, it was only fitting for 1800 Tequila to revive its relationship with Pedro Friedeberg for the debut of its 1800 Milenio Artist Series in the U.S. With shared origins in Mexico and admiration for its lands, along with a commitment to driving culture forward, Pedro represents everything 1800 Tequila was looking for in a partner to introduce its Milenio Artist Series to the United States.


“I have a strong affinity for 1800 Tequila and its exquisite taste, especially 1800 Milenio, which can be likened to magical nectar. When I was approached to be the inaugural featured artist to introduce the Milenio Artist Series to the U.S., I was honored to participate. I find the 1800 Milenio bottle very architecturally inspired, making it the perfect canvas to display one of my designs. The featured artwork draws inspiration from my early encounters with architecture, showcasing fundamental structures of thought and form, with elements that pay homage to pyramids and agave. Paired with the 1800 Milenio Tequila inside, this bottle captures the essence of Mexico and reflects a shared value for heritage and a commitment to driving culture forward," Pedro Friedeberg.


As a living icon of the Mexican Surrealist movement, Pedro’s unique artistic style is evident in the design he created for the 1800 Milenio Artist Series. Featuring a mix of lines, shapes, patterns and shading, Pedro’s artwork displayed on the bottles is inspired by his early encounters with architecture and alludes to various buildings, places and landscapes. Complemented by the pyramid-shaped bottle of Milenio, his design reflects 1800 Tequila’s heritage and roots in Mexican culture.

As the number one super premium tequila2, 1800 Tequila is the ultimate expression of the land that nurtures the best Weber blue agave and the hands that craft its final liquid. After a long and delicate aging process in new American oak barrels, 1800 Milenio, an extra-aged añejo tequila, is further matured in French Oak Cognac barrels creating a balanced, soft and unique flavor with notes of vanilla, red fruit and cinnamon, bottled at 40% ABV.


Only 1,800 of the 1800 Milenio Artist Series x Pedro Friedeberg bespoke bottles will be produced for purchase in select markets in-store and online at for a suggested retail price of $225.00, starting April 2024. 

SRP: $225.





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